Glamour portrait studios have opened, offering professional hair and makeup artists and professional retouching to allow the general public to have the "model" experience. Since the 1990s glamour photography has increased in popularity among the public. Magazines featuring glamour photography were sometimes marketed as "art magazines" or "health magazines". In some countries, if not illegal, such magazines could not be on public display, and some had to be displayed in a plastic cover. Until the 1950s, glamour photography in advertising and in men's magazines was highly controversial or even illegal. In the early 1920s, United States photographers like Ruth Harriet Louise and George Hurrell photographed celebrities to glamorize their stature by utilizing lighting techniques to develop dramatic effects. Standards and styles of glamour photography change over time, reflecting for example changes in social acceptance and taste. by models like Heidi Van Horne and Bernie Dexter, while leading representatives of the genre in the UK include Katie Price and Lucy Pinder. Glamour models popular in the early 1990s included Hope Talmons and Dita Von Teese and the modern era is represented in the U.S. Penthouse was the second such magazine to achieve this. Playboy was the first magazine featuring nude erotic photography to receive mainstream attention. Bettie Page was the Playboy Playmate of the Month in January 1955. In December 1953, Marilyn Monroe was featured in the first issue of Playboy magazine. Betty Grable was one of the most famous pin-up models of all time her pinup in a bathing suit was extremely popular with World War II soldiers.
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During World War II pin-up pictures of scantily clad movie stars were extremely popular among American servicemen. The subject would usually have an expression of delight which seemed to invite the viewer to come and play. In the early 1900s the pinup became popular and depicted scantily dressed women, often in a playful pose, seemingly surprised or startled by the viewer. Early erotic photography was often associated with " French postcards", small postcard sized images, that were sold by street vendors in France. Until the later half of the 20th century glamour photography was usually referred to as erotic photography. ( January 2010) ( Learn how and when to remove this template message) Unsourced material may be challenged and removed.
Please help improve this article by adding citations to reliable sources. This section needs additional citations for verification. Photographers use a combination of cosmetics, lighting and airbrushing techniques to produce an appealing image of the subject. The subjects of "glamour" photography for professional use are often professional models, and the photographs are normally intended for commercial use, including mass-produced calendars, pinups and men's magazines such as Maxim but amateur subjects are also sometimes used, and sometimes the photographs are intended for private and personal use only. Glamour photography is generally a composed image of a subject in a still position. This type of photography is colloquially known as " cheesecake" for women and " beefcake" for men. For glamour models, body shape and size are directly related to success. The term may be a euphemism for erotic photography. Glamour photography is a genre of photography in which the subjects are portrayed in erotic poses ranging from fully clothed to nude. Carlson Twins, two male models, at a photoshoot in 2006.
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